Online communication in Spanish destination marketing organizations
نویسندگان
چکیده
منابع مشابه
Predicting Hotel Demand Using Destination Marketing Organizations’ Web Traffic Data
(2014). Predicting hotel demand using destination marketing organizations' web traffic data. Introduction Forecasting future hotel guest arrivals and occupancy rates is a key aspect of hotel revenue management (Weatherford and Kimes 2003). Accurate forecasting is crucial to enable hoteliers to appropriately allocate hotel resources and fix pricing strategies (Weatherford and Kimes 2003). Tradit...
متن کاملThe Long Tail of Destination Image and Online Marketing
This study examines the linguistic structure of destination image using China as an example. The phrases the tourists use to describe China’s image follow the power-law distribution and exhibit the long tail pattern. The destination image is dominated by a few very popular phrases, but contains a large amount of phrases in small niches. Analysis on Google keyword search volumes shows that those...
متن کاملIntegrated online marketing communication: implementation and management
Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marke...
متن کاملDestination Marketing Organizations' Web Site Users and Nonusers: A Comparison of Actual Visits and Revisit Intentions
Destination marketing organizations (DMOs) use many different approaches for promoting their areas. With the growing popularity of the Internet, it is important for DMOs to understand the travel behaviors of Web site users versus nonusers. The purpose of this research study was to compare those who did and those who did not consult specific DMO Web sites in searching for travel information. DMO...
متن کاملBlog success factors: Opportunities for destination marketing
This exploratory study discusses the opportunities for tourism destination marketing organizations to communicate successfully their attractions and offerings through user generated blog content. Key features of effective blogs are identified through netnography of three major blog platforms.
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Vacation Marketing
سال: 2016
ISSN: 1356-7667,1479-1870
DOI: 10.1177/1356766716640840